was born out of frustration that there’s next to nothing out there for writers like us, the craftsmen (and craftslady) writers who also want to create content.

Everything I see is either created by dithering artists who want everything to be perfect and spend hours creating a single social media post…

…Or crowing CAW-CAWs who never write and just churn out content without a care in the world. They care little for the words, and a lot for silly metrics and social media stats.

But I think social media and metrics and all that are not worth wasting time on…

…and yet words matter and creating shoddy content can harm your writing career irrevocably.

So I’ve developed my own approach to create content:

efficiently and effectively

without compromising quality

without distracting from my real work

Content that I can be proud of, but that provides a solid return on the time I invest in creating it. And content that constantly improves and builds.

…Content that built me a six-figure social media audience without spending much time on it at all.

…Content that’s earned me a sizable sum of side income from courses, ghostwriting and marketing.

…Content that’s drawn in thousands of readers like you into my world, into these emails, and into buying the books and products that I promote.

And because I wanted to promote Masterclass 24/7 this week, I decided to package it all up into a class that covers everything I do to create my content in a couple of hours a month while keeping the quality high and avoiding swipe files and CrapGPT and all that nonsense.

So I wove in material from sessions I prepared for three different cohorts costing anything from $200 - $997, plus a bunch of new stuff.

Lesson 1: The mistake that kills writing skill

Lesson 2: Minced brains and how to make them better

Lesson 3: A lesson on eyeballs

Lesson 4: The hospital framework for carousel-free content creation

Lesson 5: Hockey hacks for effective inspiration

Lesson 6: A lesson on eco-craftsmanship.

It turned out much better and more value packed than I ever planned, and all tightly packed into a quirky and efficiently created (read: no fancy production values) class that you can consume beginning to end in just under an hour.

(And actually just under an hour, no "…if you watch it at 1.5x speed” small print.)

The price?

Well, I shan’t attempt to BS you by doing the whole “if I was coaching you, I’d charge $2,000 for this but…” bollocks.

It costs $99, which is a fair price for the content. No more, no less.

Scroll down and buy if that interests you.