Voice Box

There's a sea of sludge on social media. A mountain of meh with a molehill of meaning. It's like the whole world's gone greyscale, like everyone simultaneously lost their doggone shines, like the memo went out to stop being fun.

Nobody's interesting any more.

Nobody stands out.

They all sound the same.

Including you, dear reader. And I hate to break it to you but you can't build anything if you don't learn to fix that.

Until you do, you're just treading water in the sea of content slop, utterly indistinguishable from everyone around you.

And that means that

Nobody is listening because you sound the same as everyone else.

Nobody is listening because nobody knows what makes you, you.

Nobody is listening because you never learned how to stand out.

And when nobody listens, nobody acts. Nobody buys. Nobody remembers. And you're just wasting your time.

And time is the one thing you'll never have enough of.

For one thing, AI is a real and present danger. Not to great writers who know how to stand out and sound different. But to anyone who's generating the same-sounding stuff that everyone is used to? Well, AI does a decent job of delivering that bland and boring contentslop...

...only it does it a heckuva lot faster than any human can type (even me.)

That's why whenever you scroll your social media feed you see content creators crapping themselves about CrapGPT and the like.

They're terrified. And they should be. Because bland and boring is bound for the bin. They have no voice, no style, no pizzazz. And the honest truth is that

I boiled down everything I know about style, about developing your unique writing voice, and put it into a four week email-delivered course.

And yes, I said your unique voice.

Because this is not a Copy Carran course. The last thing I want is you writing like me.

(Or like Ben Settle, William Shakespeare, Terry Pratchett or anyone else.)

No, what I want is to show you how to shape your style in a way that works for you and nobody else. A way that makes you literally uncopyable because it's wrapped up in your own unique way of wording things.

In a four-week email-delivered masterclass, you will...

Learn from the OG of writing voice...

...a cartoon character who first showed up in 1937.

(Module 1, Lesson 1.)

Hear why thumbing your nose at the gurus can spice up your writing...

...and make it sing!

(Module 1, Lesson 3.)

Discover the city in England...

...that taught me why most people fail when working on voice.

(Module 1, Lesson 4.)

Unveil my primary influences...

...and learn how to use them without sounding like a Carran Clone.

(Module 2, Lesson 2.)

Apply one key taste-making secret...

...courtesy of a bit of writing about a 4th Century Bishop.

(Module 3, Lesson 2.)

Acquire the three great taste-makers...

...and discover my true take on the Twilight Saga.

(Module 3, Lesson 4.)

Know why the spice must flow...

...and what the "sounds like shakespeare" writers get wrong.

(Module 4, Lesson 1.)

Find out what you need to read...

...And the nine books that are in reach of my writing spot right now.

(Module 4, Lw

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Email-delivered Module 1 - What voice is and why it matters

Email-delivered Module 2 - How to build your voice box and start developing a unique and interesting writing style

Email-delivered Module 3 - Taste, how to develop it and why you need to.

Email-delivered Module 4 - Tips, tricks and tactics to make your writing stand out.

Bonus training #1 - Utterly Unique: How to Stand Out in a Sea of Same Old Content (formerly delivered to a $999 X-Twitter training cohort).

Bonus training #2 - Beautiful Bangers: How to write tweets that deserve to be remembered (formerly delivered to a separate round of a $999 X-Twitter training cohort).

Enter your bullet points here..

What format is the course?
The bulk of the course is an email delivered course that will arrive in your inbox over four weeks. There's also some supplemental video and audio training that I have added or will be add in future. That part is hosted on Thrivecart. (So is the complete text of the email course, just in case of technical hitches or you lose it.)
Can I delay it until it suits me?
Yep. As soon as you buy, you'll get an email welcoming you to the course. Inside that email is a link that starts the course. Save it safe.

It'll wait to start until you do that.
Will this be constantly updated for free?
No. Well, yes. But no.

Is confusing. Let me explain. I will periodically update Voice Box if it needs it. I may well add a bunch of extra bonus training in there. You'll get all that for free.

But this is not a Content Creatooooor bullshido manual.

Those guys advertise that they’re constantly updating the course and you get all the updates for free etc. because they’re teaching short term tricks that NEED updating every two months.

The principles and tactics in Voice Box are eternal. They have been battle-tested by many writers over many years. They ain’t gonna change. (Literally, some of this course draws heavily on books that are a hundred years old or close to it.)

If I develop new strategies I'll add them in, but I'm not gonna re-record everything just so I can raise the price and pressure people to buy it before the update.
Is there a refund policy?
Yes, there is a refund policy.

The policy is that there are no refunds. Zilch. Zip. Nada.

The simple truth is that anyone buying this product has a long, hard road ahead. Developing a writing voice is the work of a lifetime. Maybe longer. Yes, some stuff will give you a quick win, but to really dig deep and apply this will take a decade of hard work.

No offence but I ain't parking your payment for a decade to see if you stick at it...

Besides, this is advanced and expensive writing training. Experience tells me that anyone asking about refunds is not ready to knuckle down and apply themselves to this course. Which means I can’t help you yet.

Stick around, sign up for the Write Way if you haven’t already, maybe buy Speed Daemon Secrets and start getting your reps in. Then come back here and grab Voice Box.
Is there a payment plan?
No.

For similar reasons to there being no refunds.

This is advanced training, and if you can’t afford it easily, I don’t want you to buy it.

That’s not a sales tactic comment either, I really don’t. I’ve seen far too many people stretch themselves to buy a product and fall into bother. Heck, even I’ve fallen for a guru deadline and then spent the next three months wincing at every other expense. It’s not worth it.

Please, do not stretch yourself to get this because if you’re buried in financial stress it ain’t gonna do you much good. The ROI on developing your writing voice is infinite but also not imminent. It'll take time.

Besides, one of the reasons this is my most expensive training is because I don't want beginners buying it first. Payment plans would spoil that.
Is this right for me?
I don’t know. Contra the CAW-CAWs, not every writer struggles with the same basic problems.

Some of you probably have a great and distinctive writing voice already. You have people hanging on your every word, recognising your prose, addictively absorbing your writing... but heck. You’ve read through thousands of words of my admittedly average copy because it mentioned developing a great writing voice so, um… I guess you’re interested?

You make the call, dear reader. Not me.

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